Tom Holland’s ‘Spider-Man 4’ Surpasses 1 Million in Its First 100 Million of the Year… Redefines Marvel’s Box-Office History
Marvel’s savior has returned in spectacular fashion. ‘Tom Holland’ stars in the next installment of the Marvel Cinematic Universe (MCU), ‘Spider-Man: Brand New Day’, and the film is rewriting this year’s theater-going hit history as it clears the ‘1 million audience’ milestone just two days after release.
![Theatrical poster for ‘Spider-Man: Brand New Day’ [Provided by Sony Pictures. No redistribution or database use]](https://cdn.www.cineplay.co.kr/w900/q75/article-images/2026-07-29/68c316e8-f61c-41e8-96b2-00f102642a15.jpg)
Marvel Glory Recreated, With an Opening That Stands Shoulder to Shoulder With ‘Infinity War’
According to a 30-day official update from distributor Sony Pictures, ‘Spider-Man: Brand New Day’ (hereafter ‘Spider-Man 4’) surpassed 1 million cumulative viewers as of this afternoon, with the milestone easily within reach. That is this year’s shortest-run box-office record, bringing forward the ‘1 million on day three’ mark set by director Na Hong-jin’s blockbuster ‘Hope’ by a day. Observers interpret it as a signal that Marvel, which has been in a slump, has fully bounced back—especially given that the pace matches that of ‘Avengers: Infinity War’ (2018), which drew 11.23 million people and became a mega hit in Marvel Studios’ history.
The film’s performance on its opening day was already in a class of its own. According to data from the Korea Integrated Ticketing Network, it drew more than 688,000 viewers on the single day prior, capturing daily ‘No. 1 at the box office’ with an astonishing 83.2% share of sales. The figure not only eclipses the opening scores of competing titles ‘Hope’ (about 333,000 viewers) and ‘The Tribe’ (about 199,000 viewers), but it also tops the first-day record of the previous entry ‘Spider-Man: Far From Home’ (about 670,000 viewers), marking the franchise’s best-ever start.
![Theatrical poster for ‘Spider-Man: Brand New Day’ [Provided by Sony Pictures. No redistribution or database use]](https://cdn.www.cineplay.co.kr/w900/q75/article-images/2026-07-30/1a969872-68f3-4d62-84e2-202e8ecfd46d.jpg)
Adult Peter Parker Strikes Back—Advance Sales Rate at 67.9% Signals a Weekend Theater Takeover
Peter Parker’s deepening anguish as he crosses into adulthood, along with more evolved high-flying action, sparked explosive reactions from audiences. In CGV Egg Score, a metric used to gauge in-theater viewer satisfaction, the film logged an overwhelming 96%, and word of mouth is spreading quickly that it is “clearly the best among recent Marvel movies.” Analysts say that ‘Tom Holland’-style boyish charm combined with a more mature transformation in his performance became a key driver of the box-office momentum.
This box-office frenzy is expected to peak in the upcoming weekend theater run. As of 3 p.m. on the 30th, ‘Spider-Man 4’ is holding onto the top spot with a real-time advance ticket sales rate of 67.9%, and the number of prebooked viewers has already surpassed 750,000. By contrast, ‘Hope’, which held the throne for the previous 14 days, drew only about 87,000 viewers on the prior day and slipped to second place.

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