Wavve Takes Aim at Chuseok Holiday Travel With 'Deutform'—The Evolution of Streaming, the Rise of Audio Content

The evolution of streaming: The era of audio content begins

The online video service (OTT) 'Wavve' is making a bold move ahead of the upcoming Chuseok holiday, aiming to capture the ears of travelers facing long journeys. By significantly expanding its lineup of 'Deutform', an audio-only mode that reduces visual fatigue and maximizes the imagination, the service is signaling a shift in how audiences consume content.

At the heart of the revamp is the creation of an independent 'audio content' ecosystem that goes beyond simple background playback. Wavve has teamed up with leading publisher Dasan Books to introduce a carefully selected range of 'audiobooks' and classic literature. It has also added psychologically soothing 'ASMR' and immersive 'audio dramas', expanding the range of auditory entertainment. Existing 'audio content' offerings, including radio, music, news, variety shows and language-learning programs, will also be carefully curated to match users' circumstances and moods.

The evolution of 'audio description' programming, designed to accommodate people with visual impairments and drivers who cannot keep their eyes on a screen, is another notable development. Wavve has expanded the service, previously limited to some programs, across its 'original content' as well as variety shows, dramas, current affairs and culture programming. The move is expected to give viewers a powerful way to follow the context of 'content' without interruption, whether they are behind the wheel or navigating crowded public transportation.