Tving 'Dear X' Sees Explosive Increase in Original Webtoon Views After Release!

After the release of the Tving original series 〈Dear X〉, the views of the original webtoon surged dramatically, once again proving the re-consumption effect of original content in video adaptations.

According to data released by Naver Webtoon on the 13th, the domestic views of the original webtoon increased 17 times over the 7 days (November 6-12) after the release of the 〈Dear X〉 series compared to the 7 days before the teaser video was released (September 17-23). Notably, the North American platform recorded an astonishing increase of 40 times during the same period, and in Taiwan, it achieved the remarkable feat of entering the real-time popularity ranking at number 2.

'Dear X' is a webtoon that started serialization in July 2019 and concluded in September 2020. Even after 5 years since its conclusion, interest in the original work has risen again as it has been reborn as video content. The lead actor, Kim Yoo-jung, has been praised for perfectly recreating the expressions and cool atmosphere of the webtoon character Baek Ah-jin, which has further heightened viewer attention.

The fact that the early storyline of the series closely follows the webtoon also contributed to meeting the expectations of original fans. Some readers evaluated that the casting of Kim Yoo-jung and Kim Do-hoon reached a 100% synchronization rate, and even among readers who have re-read the work multiple times, there has been a flood of positive reviews about the casting fitting well.

Naver Webtoon explained that completed webtoons tend to receive the highest attention when they are reborn as dramas, movies, or animations. It is analyzed that the natural interest in comparing the original during the viewing process or checking for follow-up stories leads to the re-consumption of the original work.