BLACKPINK's Lisa Joins Nike as Global Partner... "Expanding into Sports and Street Areas"

BLACKPINK's Lisa is drawing attention from the global fashion and sports industry as she has signed a long-term partnership with the global sports brand Nike (NIKE).

On the 20th, Nike officially announced that Lisa would be the brand's new global partner. In a Paris campaign photoshoot, Lisa perfectly embodied Nike's iconic model, the 'Air Max 95', showcasing her strong presence.

A Connection Since YG Trainee Days... "Resonating with Nike's Craftsmanship"

Lisa's connection with Nike is special. Hailing from Thailand, Lisa recalled a memorable moment when she saved up her allowance to buy her first 'Nike Dunk High' at the age of 14 as a YG trainee. Known for regularly using Nike products in her daily workout routines, including stage rehearsals, Pilates, and stretching, she stated, "I deeply resonate with the quality and craftsmanship that Nike pursues."

In particular, during the recently held 'Deadline World Tour', Lisa wore the vintage-style 'Field General' sneakers, causing a sell-out frenzy among fans worldwide, proving her unique influence.

Beyond High Fashion to Street Culture... Launching Exclusive Collection in 2026

This partnership is expected to be a significant milestone for Lisa, who has solidified her image as a high-fashion icon as an ambassador for Louis Vuitton, expanding her activity spectrum into the realms of sports and street culture.

Nike emphasizes Lisa's positive message of "expressing oneself and being confident" and plans to launch a major campaign targeting women and the next generation of creators. Lisa expressed, "I hope women around the world find confidence through fashion," highlighting that her movements and style align with Nike's philosophy.

Nike CEO John Donahoe welcomed her, stating, "Lisa's global influence and passion for movement perfectly align with Nike's brand values." Collaborative products and campaigns between Nike and Lisa are set to be unveiled sequentially through online and offline channels starting in 2026, with a custom look worn by Lisa during the final performance of the 'Deadline Tour' in Hong Kong signaling the beginning of this collaboration.