Rosé "'Apartment (APT.)' Hit? Feels Like My Child Who Went to Harvard and Became President"

"All my songs feel like my children. But 'Apartment (APT.)' is like... it grew up on its own, went to Harvard Law School, and eventually became president."

Global pop star Rosé shared her delightful and proud thoughts on the success of her mega-hit song 'Apartment (APT.)', which took the world by storm. Released at the end of 2024, this song dominated the year 2025 and is now aiming for next year's Grammy Awards.

According to the music industry on the 20th (Korean time), Rosé appeared on Apple Music's flagship program 'The Zane Lowe Show' on the 13th and showcased her candid remarks.

◆ "Oh my, is that my child?"... Unimaginable success

Rosé recalled the syndrome-level popularity of her duet song 'Apartment' with Bruno Mars, saying, "I felt like a parent who hears news about their child and asks, 'What’s happening out there?'" She mentioned, "I had a feeling that this song could change my life during the recording, but I thought the chances of success were fifty-fifty. However, when I saw people curious about what 'Apartment' meant as soon as they heard it, I decided to release it," sharing the behind-the-scenes story.

Released in October last year, 'Apartment' features an addictive melody inspired by a Korean drinking game and has conquered global music charts in 2025. In the '2025 Year-End Chart' announced by Apple Music, it achieved the remarkable feat of topping four categories, including '2025 Top 100: Global'.

◆ 'Golden Rush' Towards the Grammys

Rosé's sights are now set on the 2026 Grammy Awards. 'Apartment' has been nominated in three categories, including the main awards 'Song of the Year' and 'Record of the Year'. This is an unprecedented record for a K-pop female solo artist.

◆ Together yet apart... The evolution of Blackpink

Throughout 2025, Rosé not only achieved success with her solo album 'Rosie' but also actively participated as a full member of Blackpink. While releasing her new song 'Run' and conducting a large-scale world tour, she emphasized, "Solo activities positively influenced team activities." She expressed her deep affection for the team, saying, "When the members gain inspiration in their own spaces and come back together as a team, that process was so new and enjoyable. I really love how Blackpink is right now."

Rosé, who has embraced a song that has gone beyond being a 'hit song' to a 'presidential level' song. Fans around the world are eagerly anticipating what records her 2026 will hold.