1 Million Views in 2 Hours…KakaoPage Breaks Its Top Trading Record on the Day the Webtoon 'Guedam Out-of-My-Head Goes to Work' Is Released!

Guedam Out-of-My-Head Goes to Work (hereinafter 'Guedam Out-of-My-Head Goes to Work'), one of KakaoPage's flagship intellectual property (IP) titles, is creating a box-office boom by shattering the platform's all-time record as soon as the webtoon is released.

On the 15th, Kakao Entertainment said that the webtoon 'Guedam Out-of-My-Head Goes to Work' achieved both an all-time high in trading amount within the first hour after its launch and the all-time high for the trading amount on the day of release. In particular, it surpassed 1 million views within 2 hours of release and logged 6.5 million views cumulatively that day, setting the shortest-term hit record for a single work.

Users' reactions have been equally explosive. About 26 hours after launch, it surpassed 27,000 comments, and as of 10 a.m. on the 15th, it recorded 11.1 million cumulative views and 32,000 comments, proving overwhelming buzz.

Based on the eponymous popular web novel, 'Guedam Out-of-My-Head Goes to Work' is a modern fantasy story depicting how the protagonist Kim Soleum, who accidentally reincarnates (gets possessed) into the ghost-story world, is hired as a new employee on the on-site investigation team at 'Baek-il Dream Stock Company' and survives through various ghost stories. The original web novel has amassed 370 million cumulative views and is a mega hit that ranked No. 1 across all genres annually on KakaoPage last year. An all-nighter pop-up store phenomenon also occurred offline.

This webtoon has been praised for being illustrated by the artist Song Neung, who worked on 'Failed to Throw Away the Secret Behind the Curtain,' and for bringing the original's bizarre yet charming world to life with a high level of completion.

The webtoon's explosive popularity is also feeding into the success of the original web novel. After the webtoon launched, the original web novel also refreshed its own all-time high in daily trading amount, enjoying a positive spillover effect.

A Kakao Entertainment official analyzed, "A virtuous cycle has been formed in which the webtoon and the web novel see their popularity rise together, as the return of original fans and the influx of new users who encounter the work for the first time through the webtoon overlap."