Is AI the K-Pop Audition Producer? MBC's K-Pop Audition Program 'A-IDOL'

Eastsoft supports AI producers and AI kiosks for MBC's K-Pop audition program 'A-IDOL', showcasing new possibilities for AI technology in the entertainment field. 'A-IDOL' is designed as an innovative entertainment tech model where AI leads the entire process, including planning, directing, and judging.

The AI producer 'Lydia', responsible for the overall progress of the program, is produced in-house by Eastsoft. Based on the premise of being a former AI idol, Lydia analyzes and evaluates participants' singing, choreography, stage manners, and styles, leading the entire audition process.

Lydia was created using Eastsoft's AI human video production platform 'PERSO.ai' and is designed as a female character IP in her early 30s to fit the program's setting. This IP is provided as the AI human 'Lydia' through PERSO.ai's video production service 'STUDIO PERSO', enabling users to create various videos using it.

Additionally, Eastsoft has also supported an AI kiosk for evaluating audition participants. This kiosk operates based on an AI human combined with a large language model (LLM) and can be utilized in various fields such as broadcasting, exhibitions, education, and counseling.

Jung Sang-won, CEO of Eastsoft, evaluated, "This collaboration with MBC is an important achievement that shows AI can contribute to the innovation of K-Pop and K-content," and stated, "We will continue to lead the popularization and globalization of AI services in various areas such as AI dubbing, search, and content production."