CGV’s “My Cinema”: Rent a Theater at 34 Locations Nationwide With a Tap in the App

One-stop theater rental eliminates the hassle of phone consultations, reshaping how theater space is used

CJ CGV, South Korea's largest multiplex chain, is expanding its space business with a new platform that dramatically lowers the barriers to renting a theater.

CGV announced Thursday the official launch of My Cinema (MY CINEMA), a service that digitizes and streamlines the entire theater-rental process. Available through the CGV mobile app and official website, My Cinema centers on an Instant Rental Booking feature that lets customers check real-time availability at their preferred location and theater and complete payment in one go.

Previously, customers had to submit a separate rental application, wait for an on-site manager to check the schedule and go through lengthy phone consultations before receiving final approval. CGV has fully automated these inefficient phone-based interactions and scheduling steps with an internally developed system, making the process as intuitive and accessible as a standard movie ticket booking.

The service also offers a range of tailored features to make renting more convenient. Through the My Cinema platform, users can handle both Custom Rental Inquiries for corporate events and private parties, and Group Ticket Inquiries for group screenings—all in one place. CGV has also integrated its dedicated AI chatbot, Paconi, establishing 24-hour support for real-time questions and service guidance.

CGV plans to pilot My Cinema at 34 major locations nationwide, including Yongsan I'Park Mall, which draws strong moviegoing demand, as well as Yeongdeungpo Times Square and Gangbyeon. After incorporating feedback, the company will gradually expand the service to theaters nationwide.

Koh Jae-soo, head of CGV's Cinema Business Division, said, "We will continue to expand the user experience so that a wide range of customers—not only companies and institutions, but also friends, families and fandoms—can use movie theaters in their own way."